Bike Share Madison

An agreement is in place for Bicycle Transit Systems (BTS) to acquire BCycle from Trek which currently operates the bike sharing market in Madison.  Alison Cohen, founder of BTS, joins the 8 O’Clock Buzz to talk about the transition and her company’s mission to get more people on bikes.  The acquisition will make BTS the only vertically integrated docked bike share company in North America.  But Ms. Cohen wants to assure users in Madison that their goal is not to increase profits for BTS, but rather to encourage bicycle use by offering an affordable and reliable bike sharing experience.  As the great philosopher once sang, get on your bikes and ride!

Image by Kate from Pixabay

The post Bike Share Madison appeared first on WORT-FM 89.9.